Posts Tagged ‘transmedia

I’ve been working with two entertainment properties and a media start-up the past couple of months and I wanted to share the business models I developed to explain where we’re heading.
Here’s what we already know:  pulling in an audience is tough but pulling in finance is tougher.
The Old Days
In the “old days” – as shown [...]

Cross-Media storytelling is all about adding dimension to your story in order to enhance the audience’s experience. You can add depth to character by creating social media profiles that audience’s can befriend and follow, you can generate press releases and news stories covering your character, their backstory, or current story events, you could start a [...]

.tiff comes through again, this time pointing us in the direction of Offworld editor Brandonnn’s personal blog. This pair of wiz kids posted about the MOMA exhibit “I Want You to Want Me.” Created by Jonathan Harris and Sep Kamvar, the installation analyzes data from user entries on online dating sites and synthesizes them into [...]

Nick Braccia reports – I’m new to the WBP crew and wanted to kick-off my involvement with a brief and practical outline of introductory steps to help you make the transition from mono-media storyteller (in this case, film) to transmedia storyteller. In time, this evolution will help you to grow (and strengthen) your audience.
Like many [...]

By David Beard – There are interesting parallels between the aspirations which drive innovation in the Transmedia space and those of developers of the Semantic Web.
The Semantic Web is a set of theories and implementations dealing w/ the representation and relations of web resources. It addresses ways that these resources can be structured and described [...]


top