Archive for the ‘gaming’ Category

One of the themes that seems to be touched on here at SXSW Interactive 2010 is the way the internet has changed our personas. Douglas Rushkoff talked about this in his Friday keynote, and a panel of indie content producers* also touched on it in today.  Anonymity, as proposed by John Gabriel, changes [...]

Here’s my interview on branded content with Creative Director Tim Roper from award winning advertising agency Crispin Porter + Bogusky. We met Jan 23rd at UCLA Media & Entertainment Week.

What do you feel are the biggest misconceptions about branded content?
The biggest misconception is how easy it is to conceive it in a fresh way and then [...]

I spend a fair amount of my internetting time on DeviantART – enough to see random “recent deviations” fairly often. There is no social network filter on this landing page, so, like the recent tweets page on Twitter, everyone sees when you’ve just posted something. You can get a fairly good idea of what people [...]

The purpose of this blog posting is to show how I’ve been using transmedia for audience building and to welcome comments from others who can suggest points for improvement. You might also like to check-out what’s been implemented and give it a whirl!

When there are too many platforms competing with each other content will become king.
Right now entertainment has been devalued when you can rent a new film or TV show for 99 cents at a Red Box kiosk at 19,000 different locations, can download unlimited films through Netflix, and a rent/buy a film through iTtunes. I [...]


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