Archive for the ‘marketing’ Category

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Moving Filmmakers to a Transmedia Business Model

18, Dec 2009

I’ve been working with two entertainment properties and a media start-up the past couple of months and I wanted to share the business models I developed to explain where we’re heading.
Here’s what we already know:  pulling in an audience is tough but pulling in finance is tougher.
The Old Days
In the “old days” – as shown [...]

Paranormal Marketing

27, Oct 2009

A movie that scared Steven Spielberg so badly, he returned it to the office in a garbage bag, claiming it was haunted. Supposedly just after watching it at home, his bedroom door locked itself from the inside and he only escaped after calling a locksmith. Great story, isn’t it? But that’s just [...]

Neurocinema

5, Oct 2009

I have been researching neurocinema, a new filmmaking process that uses brain scanning technology, which shows in real time how a moviegoer experiences a film. Wired and CNN have covered this. My goal is to understand my audience, so I make better films and market them more effectively.

The Blair Witch Project – 10 Years Later

30, Jul 2009

With DIY Days right around the corner, what better way to mark the occasion than to note the anniversary of one of the world’s most successful DIY film projects? Ten years ago this month, The Blair Witch Project was released in theaters after being bought at Sundance earlier that year.
The movie makers [...]

Back in the Swing

14, Jun 2009

Everyone at CH has been absurdly busy the last few months, either with school or work, but we’re all eager to get back to some regular posting.
What have I been up to? And what has me interested?
Well, I discovered my new favorite cable TV show and watched all its episodes sequentially, in one shot…via Netflix [...]


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