Archive for the ‘audience-building’ Category

About 5 years ago, I had the pleasure of meeting Polly Frost and her husband Ray Sawhill through our mutual friend, Steve Vineberg. Immediately, we hit it off upon realizing we shared a passion for  horror, sci-fi and pulp. I have to admit I was a little intimidated; both Ray and Polly have pretty intense [...]

I’ve been working with two entertainment properties and a media start-up the past couple of months and I wanted to share the business models I developed to explain where we’re heading.
Here’s what we already know:  pulling in an audience is tough but pulling in finance is tougher.
The Old Days
In the “old days” – as shown [...]

Paranormal Marketing

27, Oct 2009

A movie that scared Steven Spielberg so badly, he returned it to the office in a garbage bag, claiming it was haunted. Supposedly just after watching it at home, his bedroom door locked itself from the inside and he only escaped after calling a locksmith. Great story, isn’t it? But that’s just [...]

My Cubee Infestation

23, Oct 2009

Hi there, Culture Hacker.  I’m really sorry I’ve been gone so long.  I have a good excuse – I mean, reason! – I swear!  I’ve been delving deep into a viral art community, using publicly available tools to create free toys on the Internet.
The source of my new found joy (obsession?) is Cubeecraft, one of [...]

To celebrate Halloween, Roger Corman is presenting and Joe Dante is directing Splatter, which appears to be a three episode rock-themed horror miniseries where character deaths will be determined by viewer votes. It sure sounds like fun; especially considering the players involved. It’s great to see Dante keeping busy. He’s one of my favorite American [...]


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