When there are too many platforms competing with each other content will become king.Boxing_Cat copy

Right now entertainment has been devalued when you can rent a new film or TV show for 99 cents at a Red Box kiosk at 19,000 different locations, can download unlimited films through Netflix, and a rent/buy a film through iTtunes. I didn’t forget about Amazon’s unBox that is connected through TiVo, Vudu, Real.com, Hulu.com, Cinemanow.com, Youtube.com, and a plethora of different ways to consume content. At a certain point all these different companies’ services will be offering relatively similar services at distributing content to your phone/TV/computer.

Then there will become an arms race for these companies acquire exclusive content to have a competitive advantage against the countless rivals in this space-to attract new customers and keep them. Also, when we get out of this recession advertising revenue will grow dramatically to further increase the demand for high quality content. Small to mid sized distributors who just focused on DVDs will go out business; these platforms will now be at the film festival having bidding wars for the best projects. This source of revenue will drive the production of new movies.

A battle for exclusive content will also apply to digital book readers, since there are plenty of different devices on the market.

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