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About CULTURE HACKER

Culture Hacker focuses on how tech impacts storytelling. Media consumption is changing and Culture Hacker looks at how the collision of gaming, music, film and technology is changing the way stories are told and delivered to audiences.

Part of an ever growing collection of resources for the digital creative community, Culture Hacker is a cornerstone of the Workbook Project network focused on the funding, creation, distribution and sustainability of those working in the digital entertainment space.

WorkBook Project

DIY DAYS is coming to NYC
On Saturday April 3rd, the WorkBook Project and the New School present DIY DAYS NYC. This marks the first time that the roving conference for creators will make a stop in NYC. The day will consist of talks, presentations, workshops and a special section called Incubator that matches two media startups with a think tank of experts. BUT WE NEED YOUR HELP! Fo […]
NEW BREED: The Crowd
By Gregory Bayne – As some of you know, I recently completed a successful funding campaign using Kickstarter.com to raise the initial capital needed to get my new film, Jens Pulver | Driven, an intimate documentary about legendary UFC Champion Jens Pulver, off the ground. The end result of the campaign was $27,210 pledged, my goal was $25,000, via 410 contr […]
CULTURE HACKER: The Art of Branded Content
by Peter Katz – Here’s my interview on branded content with Creative Director Tim Roper from award winning advertising agency Crispin Porter + Bogusky. We met at UCLA Media & Entertainment Week. What do you feel are the biggest misconceptions about branded content? The biggest misconception is how easy it is to conceive it in a fresh way and then how wi […]
EVENT: Join the Conversation at Columbia
On March 27th The Conversation comes to Columbia University. Started in 2008, The Conversation is a look at the future of filmmaking and how advancements in technology are enabling new opportunities for filmmakers. The program for March 27th is extensive and will bring together a number of innovative thinkers in the space. For more information visit www.thec […]

DIY DAYS

DIY Days is still looking for a few good volunteers!
We are looking for volunteers to be a part of our logistics team. Volunteers will be needed to greet and register attendees and speakers, direct traffic between our spaces, maintain time for sessions, prep speaker presentations, and generally be ready to attend to other logistical issues as they pop up. Our friend and talented writer/director/editor Raffi [ […]
Speaker Highlight: Michael Last
Michael has combined his passions for entrepreneurship, technology, and fun into his startup Intellitoys. Intellitoys is using toys as a new platform for distributing traditional media such as songs and stories, as well as interactive media, such as games and interactive stories. Michael is seeking to disrupt the business model of the toy industry to [...] […]
Speaker Highlight: Brian McTear
Brian is a musician, record producer and the owner of Miner Street Recordings, the Philadelphia recording studio where he has worked since 1996. In 2008, along with high school friend Bill Robertson, McTear launched Weathervane Music, a revolutionary non-profit organization to support and advance the work of select independent artists. With the music and vid […]
DIY DAYS NYC – registration opens
The WorkBook Project and the New School are proud to present DIY DAYS NYC Registration for DIY DAYS opens – space is limited. WHEN: Saturday, April 3rd 2010 9:30 AM attendee registration opens 10:15 AM Opening statements 10:15 AM to 5 PM Conference 5:30 PM to 8 PM After Party and mixer WHERE: The New School 66 W 12th St. NY, NY [...] […]

the internet and the film industry can be friends

18 Nov
2009

Once the dust settles there will be more money in the movie biz than during the time of physical formats.

MySpace and Ustream teamed up to livestream the premiere of Twilight Saga: New Moon. It had almost 3 million total viewers. Once everyone has a TV that is internet enabled fans can have Twilight parties together and pay for this live footage as a subscription or pay-per-view revenue model. Exclusive merchandise could be sold to these fans with micro payment and gift cards if they don’t have access to a credit card. With this captive audience the studio can advertise upcoming Twilight live events and social games where these fans can purchase digital goods e.g. Facebook’s popular Mafia Wars.

How can indie films make more money too?

Filmmakers should use websites where fans can demand a movie to their town, so there isn’t a risk of booking a theater and not selling it out. Social networks can help create a cult following where certain super fans can be designated as the local community managers to keep everyone excited about the movie, talk to local press, create user generated content, film/photograph the screenings for the web, and sell merchandise for a commission. They will receive a high status on the film’s site and have video conference calls with the filmmakers and other community managers based in different states to plan the spread and sustainability of the movie in theaters. The work force will be structured where fans who sell the most tickets, merch, and DVD will receive a higher rank and more responsibilities.

In: gaming