WBP .: PhotoStream
WorkBook Project
- DIY DAYS is coming to NYCOn Saturday April 3rd, the WorkBook Project and the New School present DIY DAYS NYC. This marks the first time that the roving conference for creators will make a stop in NYC. The day will consist of talks, presentations, workshops and a special section called Incubator that matches two media startups with a think tank of experts. BUT WE NEED YOUR HELP! Fo […]
- CULTURE HACKER: The Art of Branded Contentby Peter Katz – Here’s my interview on branded content with Creative Director Tim Roper from award winning advertising agency Crispin Porter + Bogusky. We met at UCLA Media & Entertainment Week. What do you feel are the biggest misconceptions about branded content? The biggest misconception is how easy it is to conceive it in a fresh way and then how wi […]
- EVENT: Join the Conversation at ColumbiaOn March 27th The Conversation comes to Columbia University. Started in 2008, The Conversation is a look at the future of filmmaking and how advancements in technology are enabling new opportunities for filmmakers. The program for March 27th is extensive and will bring together a number of innovative thinkers in the space. For more information visit www.thec […]
- CULTURE HACKER: An Interview with Polly Frostby Nick Braccia – About 5 years ago, I had the pleasure of meeting Polly Frost and her husband Ray Sawhill through our mutual friend, Steve Vineberg. Immediately, we hit it off upon realizing we shared a passion for horror, sci-fi and pulp. I have to admit I was a little intimidated; both Ray and Polly have pretty intense journalistic, critical and creative […]
DIY DAYS
- DIY DAYS NYC – registration opensThe WorkBook Project and the New School are proud to present DIY DAYS NYC Registration for DIY DAYS opens – space is limited. WHEN: Saturday, April 3rd 2010 9:30 AM attendee registration opens 10:15 AM Opening statements 10:15 AM to 5 PM Conference 5:30 PM to 8 PM After Party and mixer WHERE: The New School 66 W 12th St. NY, NY [...] […]
- DIY DAYS is coming to NYCThe WorkBook Project and the New School present DIY DAYS NYC. On Saturday April 3rd DIY DAYS comes to the New School in NYC for a day of talks, workshops and networking focused on creativity in the digital age. The focus of the day will be how those working in film, music, gaming, design, and [...] […]
- DIY DAYS LA – THE EISENSTADT EXPERIENCEDan Mirvish (Omaha the movie, Open House) charts his course from short film to web series to political scandals to an eventual book deal that is now leading to the whole story being optioned and turned into a film. “I Am Martin Eisenstadt: One Man’s (wildly inappropriate) Adventures with the Last Republicans,” is a [...] […]
- DIY DAYS LA – PERSONAL BRANDSAs content creators of all kinds strive to build fan bases and cultivate audiences for their work, many are finding that their best promotional vehicle is themselves. Micki Krimmel (Mickipedia, NeighborGoods.net) and Marc Horowitz (Google Maps Road Trip, National Dinner Tour) discuss the benefits and pitfalls of creating an online cult of personality. [...] […]
Crowdsourcing TV Ads
20 Jan2009
One of my favorite online outlets, Current TV, is doing something exceptionally cool with TV spots. Current generates a portion of the ads on their station through a program called VCAM. That stands for Viewer Created Ad Message. That’s right; they crowdsource their TV spots.
Each VCAM ad is also kind of a short film, with a lovely credits page at the end as a nod to the creator. (To see some of the spots that have gone to air, check this page.)
I’ve seen TV advertisers crowdsource for individual products (or at least pretend to), but VCAM is interesting because it actually represents a framework for generating a lot of ads for different products. Basically, Current took its system for crowdsourcing content (yes, your video content can go on the tee-vee!) and expand it into their advertising system.
So hey! You! Get out there and make a TV commercial!
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